POSITIONING OF INFORMATION AND COMMUNICATION TECHNOLOGY TOOLS IN SMALL AND MEDIUM-SIZED COMMERCIAL ENTERPRISES IN THE CITY OF SANTA ANA.

Abstract

This study investigated which information and communication technologies (ICTs) are used by small and medium-sized enterprises (SMEs) in the city of Santa Ana. It also measured the potential for ICT use in each of the companies' business activities. The companies were then classified according to the methodology used to determine their ICT utilization position and the basis on which executives or owners invest in technology and their business strategies. The data collected from 40 SMEs in the city is presented, along with conclusions and recommendations to support and promote the use of these technologies.