The application of mobile marketing in lodging businesses in the department of Santa Ana

Abstract

This article has the purpose to know the mobile marketing application in the lodging companies in Santa Ana city and know if this kind of marketing is being used as an integral marketing strategy, because El Salvador in the last decades has bet on growing tourism, under a model oriented to explode the richness of the country. Because of this it should be identify, what is mobile marketing? It is the communication between the brand or company and the consumer through a more intimate canal that the person has which is the cell phone.

The article is a product of the study in the hotel or lodgings in Santa Ana that has as a main objective give a panorama of this application about this subject, and at the same time provide some basic concepts that are applied to this topic like: e-commerce, e-business, e-marketing, e-mobile. Including as well the social networks and how these ones can be an easy and cheap tool to use it in different applications in tourism and especially in the lodging companies in Santa Ana, when using a geo finder, posting comments 
and suggesting places, uploading photos and information, which is so important for a tourist and because the facility of its usage it becomes information and a communication channel between bidders and tourists. Only with a simple use and access to three elements like a smartphone, internet access and an application or website that has the information, it opens a new commercialization channel in mobile marketing.