Diversification of honey-derived products for the company Productos Agropecuarios Don Luis, Jucuapa, Usulután

Abstract

This document presents the results of the research of the marketing work in bee products that was carried out from October 2013 to May 2014. For some Salvadorians, the bee activity represents income to their families and fostering the production and trading of 
honey and its products contribute to the social and economic development of the country.

The study carried out was descriptive and the information was gathered from deep interviews with the business owners, the administration of a questionnaire to potential customers (previous marketing study) and bibliographical sources.  

It is suggested to the Company to elaborate three honey products, products that are profitable and innovating: 1) dusted honey, 2) Honey liquor and 3) energizing honey beverage. The incorporation of these new products can expand the market and spread out the sector towards the one that is being addressed now and include this marketing strategy.