Marketing strategies used by clay craft vendors in the city of Ilobasco

Abstract

During the last years, marketing has had a huge boom that probably was not expected many years ago. It has become an important part from many companies regardless if they are small, medium or big ones. This research studied the different knowledge that the clay handmade products sellers have about marketing those who are found in the main streets in Ilobasco, in Cabañas city. This study, descriptive type, covered 34 micro companies. The information was gathered through the administration of a questionnaire.