Reliability in advertising offers for products, goods, and services on Facebook Fan Pages and Groups

Abstract

The definition of publicity as a concept has changed throughout history. An example of this is the publicity on the web. This type of publicity has the capacity to send messages practically to any amount of persons, in any part of the world; allowing to establish conti
nuant interaction relationships, that are being more emphasized through the social networks.

Through this research, it was known the perception that the facebook users have towards the advertising offer of goods and services in the Fan Pages and groups in this social network. The results show that the users not only analyze the graphic elements of the publicity, but also all the resources that are presented. Despites the fact of know having a theoretical knowledge about publicity matters, the experience helps to make judgments that seem to be real, the ones that are not, the ones that useful, adequate, etc.

Based on the experience of the research subjects in the usage of Facebook and the publicity that is being promoted there, some recommendations are mentioned for the companies that are being published there, as well as for the potential ones.