Entrepreneurship Cases of Nostalgic Food Product Brands in the Municipality of Santa Ana

Abstract

This document shows the investigation’s results of the successful venture’s cases in the commercialization of food products in Santa Ana that was done since November, year 2014 until July 2015.

The study of deductive approach with descriptive base shows the importance of venture and the nostalgic products. In Santa Ana’s case, there are different businesses that, since last century until the present, have taken many people’s minds not only from the town, but also from the city. In some cases, they are a national example.

This interview was used as a technique for the business owners or entrepreneurs of the businesses studied so that, they can know the progress of their business and the knowledge and implementation of associated strategies related to marketing.

Finally, conclusions and results are captured by showing the positioning of a nostalgic brand food and how this food influences in its request and in the rising of the national coverage as well as international. In that way, the recommendations for the studied businesses are considered.