Types of Marketing that Influence the Purchase Decision-Making of Students of the Bachelor's Degree in Marketing and International Business at the Multidisciplinary Campus of Ilobasco

Abstract

When speaking about marketing, sometimes it is done as a general way; in other words, there is not a clear distinction on the types of marketing, its scope and impact. Based on this, the article shows the different types of marketing that influence purchase decision-making of the students in the major of Marketing and International Business at Universidad Católica de El Salvador, specifically in the Multidisciplinary Campus at Ilobasco, Cabañas. This descriptive research was focused on 76 students whose information was gathered through the application of a questionnaire.