Behavior of Craft Buyers in the City of Ilobasco

Abstract

The research was carried out using a questionnaire, which was completed by buyers of different craft shops located on the main streets of the city of Ilobasco, Cabañas department, during different periods of time: national holidays, weekends, and weekdays. In addition, interviews were conducted with shop owners and artisans who produce different types of crafts.

In general terms, it was found that most buyers who visit the city of Ilobasco do so in order to find decorative items, specifically for personal use, home, business, or resale. This leads to varied consumer behavior, as buyers are even willing to pay the necessary amount depending on the purpose for which they acquire the products.