The business strategy partner: a culture of innovation

Abstract

The purpose of this text is to present a literature review of the evolution of the concept of innovation culture over the last 37 years, understanding that organizations, as such, must respond to and evolve with the changes presented by their environment. In the era of globalization and economic competition among nations, the importance of innovation for creating sustainable economic development and a competitive advantage has intensified, driven by technological progress that leads the product life cycle. One of the factors that influences innovation is culture; it is recognized as a key factor in management and organizational development due to its relevance and contribution to achieving short-, medium-, and long-term objectives.