Big Data as a value enhancer in business decisions: A bibliometric study

Abstract

The current corporate world is becoming increasingly demanding in the effective management of its administrative processes; digital transformation has become indispensable for today's businesses, implying the integration of technology into all aspects of the business to improve efficiency, productivity, and data-driven decision-making. Therefore, the objective of this research is to show companies the commercial value they can obtain from the use of Big Data, starting with data collection, analysis, the use of appropriate technological tools, and decision-making. The research methodology was descriptive and used bibliometric and visual analysis approaches to systematically identify research articles from leading business journals in the Scopus database, owned by Elsevier; obtaining data from articles related to Big Data analysis. This study demonstrates that Big Data could transform the way organizations operate and compete in the market; it would allow them to be more agile, efficient, and customer-centric, leading to better performance and positive results.